Online event
Protecting your brand overseas: IP essentials for exporting businesses
Tuesday 10 November at 10:00AM
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Get practical guidance on protecting your intellectual property when trading overseas.
What you’ll learn
- Understand the key intellectual property risks associated with exporting and trading in international markets.
- Learn intellectual property rights can be protected effectively across different jurisdictions.
- Identify practical steps to develop an international IP strategy that supports business growth, protects brand value and reduces commercial risk.
Description
Expanding into international markets presents exciting opportunities for growth, but it also brings new risks for your brand, products and intellectual property. Many businesses invest significant time and resources into exporting without realising that UK intellectual property rights may not protect them overseas.
This practical webinar will help businesses understand the key intellectual property considerations when trading internationally. We will explore how trade marks, registered designs and other intellectual property rights operate across different jurisdictions, the risks of entering new markets without adequate protection, and the steps businesses can take to safeguard valuable assets as they grow.
Attendees will gain insight into common challenges faced by exporters and the importance of securing protection in the right countries at the right time. We will also discuss practical strategies for developing an international IP protection plan that supports commercial growth and reduces risk.
Whether you are preparing to export for the first time or expanding into new territories, this webinar will provide valuable guidance to help protect your business overseas.
Speakers
Michaela Cusack
Director, National Business Register Group Limited
Michaela Cusack is a solicitor and Director at National Business Register Group Limited, specialising in intellectual property and brand protection. She works closely with SMEs to help them secure, manage, and commercially leverage their IP, including trade marks, designs, and contractual IP rights. Michaela advises growing businesses on how to avoid common IP pitfalls and build a strong foundation for long-term growth.