Online event
Pitch perfect India: Choosing the right entry model and partners
Friday 26 June at 10:00AM
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Explore practical considerations for entering the Indian market, including agreements, performance, IP, communication, and flexibility to support a structured, lower‑risk approach.
What you’ll learn
- How to evaluate different routes to market in India
- How to assess, identify, and conduct due diligence on suitable business partners
- How to approach commercial discussions, negotiations, and partnership agreements more effectively in the Indian market
Description
India presents strong growth opportunities for UK exporters, but entering the market successfully requires careful planning around routes to market, partner selection, and commercial engagement strategies. In this webinar, experts from the UK India Business Council will guide UK businesses through the main market-entry approaches in India, including direct sales, distributors, agents, e-commerce and online marketplaces, licensing and franchising, joint ventures, strategic partnerships, local subsidiaries, and manufacturing or assembly operations in India. The session will help exporters assess which route-to-market model may best align with their product, sector, and growth ambitions, while highlighting key commercial considerations businesses should evaluate before entering the market.
Alongside market-entry strategies, the webinar will also provide practical guidance on partner assessment and due diligence in the Indian market. Drawing on UKIBC’s on-the-ground experience, the session will cover important considerations when engaging potential distributors, agents, or strategic partners, including evaluating market coverage, business capability, commercial alignment, sector experience, reputation, and long-term suitability.
The session will further explore key commercial considerations for India market entry, including the importance of clearly defined agreements, performance expectations, intellectual property awareness, communication practices, and maintaining flexibility in commercial relationships. The discussion will focus on practical business considerations intended to help exporters approach market entry in a structured, commercially informed, and lower-risk manner.
Speakers
Siddharth Mukne
Managing Director, Ergo Europe Ltd Leadership – ERGO Europe Ltd
Siddharth, based in the UK, supports bilateral trade and provides strategic advisory services to businesses and universities seeking international market growth. With a background in business development, international trade, project management, account management, public relations, and operations across the UK, Europe, and India, Siddharth has advised 15 UK universities and over 1,000 UK businesses. Many of these organisations now operate in the Indian market, generating export revenue and creating jobs.