Online event
One region, six markets: building the right GCC go-to-market strategy
Monday 12 October at 11:00AM
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This session will help your business to identify the right GCC market and focus resources for successful expansion.
What you’ll learn
- Compare GCC markets using commercial criteria, rather than relying on market size or general economic headlines.
- Prioritise audiences, sectors and opportunities based on demand, competition, accessibility and organisational readiness.
- Adapt your value proposition to reflect local customer priorities, buying processes and commercial expectations.
- Choose an appropriate route to market, including direct sales, partnerships, distributors, agents, marketplaces or locally supported digital acquisition.
- Build a phased entry plan that tests assumptions before committing significant resources.
Description
Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE share important cultural, commercial and economic connections, but each presents different audiences, opportunities, regulations, routes to market and levels of competition. This session will help British businesses decide where to begin and how to avoid spreading their resources too thinly across the region. Delegates will learn how to compare GCC markets, define a priority audience, evaluate competitors, adapt their proposition and develop a phased market-entry strategy. The session will challenge the common assumption that launching in Dubai automatically creates a route to the entire GCC, while also explaining when the UAE can provide an effective regional base.
Speakers
Jamie Sergeant
Global CEO, Crowd
Jamie Sergeant is the Global CEO of Crowd, a creative and digital transformation agency. With over 20 years of experience, Jamie has excelled in leading, innovating, and expanding the business into new markets and territories. He has a proven track record of achieving outstanding results for global brands, governments, and organisations across various sectors and industries, drawing on his expertise in creative direction, social networking, and dyslexic thinking. Jamie’s mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale.