Online event
Is franchising right for your business?
Tuesday 14 April at 11:00AM
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Explore franchising as a potential vehicle for expansion and understand what it really involves.
What you’ll learn
- Evaluate whether their business is structurally and commercially suitable for franchising, including systems, profitability, leadership capacity, and brand consistency.
- Understand the key stages involved in preparing a business for franchising, from operational foundations and documentation to recruitment readiness and long-term support requirements.
- Identify common risks, misconceptions, and early-stage mistakes that cause franchising strategies to fail or stall, and assess whether franchising is the right growth pathway for their business at this point in time.
Description
Franchising is often seen as a fast route to scale, but in reality, it’s a highly structured growth strategy that requires clarity, commitment, and the right foundations. This session is designed for business owners who are exploring franchising as a potential vehicle for expansion and want to understand what it really involves before taking their first steps.
Led by Julie Taylor, Franchise Strategist and Advisor, the webinar will explore what makes a business franchise-ready, the commercial and operational realities of franchising, and the common mistakes that cause franchising projects to stall or fail. Julie will also address investment considerations, control versus growth trade-offs, and the type of leadership mindset required to build a successful franchise network.
This session is not about selling franchising as the right option for everyone. Instead, it provides a clear, practical framework to help business owners decide whether franchising is an appropriate and viable growth strategy for their business, and what preparation is required before proceeding. Attendees will receive a practical guide to support further evaluation after the session.
Speakers
Julie Taylor
Director, Runo Franchising
Julie Taylor is a Franchise Strategist and Advisor and a Director of Runo Franchising, with over 26 years’ experience in the UK franchise arena. She has worked across a wide range of roles, including sales, business development, and franchise recruitment, supporting both national and international franchise brands.
Julie has extensive hands-on experience of the franchise lifecycle, from early-stage growth through to mature network development. She has also built a successful specialist business with her son focused on franchise resales, giving her practical insight into franchise exit planning, resale value, and long-term network sustainability.
Known for her clear, commercially grounded approach, Julie helps business owners and prospective franchisees make well-informed decisions about franchising. She is particularly focused on ensuring franchising is approached as a structured, disciplined growth strategy and a serious business partnership — not a shortcut to scale or self-employment.