Online event
Ideas to reality: Validating your product and finding market fit
Wednesday 20 May at 12:00PM
Already joined Business Academy? Sign in
Explore the viability of your business idea including key questions such as "is it going to work?" and "is it going to last?".
What you’ll learn
- Apply the Jobs-to-be-Done framework to identify unmet customer needs and translate them into a compelling value proposition.
- Design and prioritise lean validation experiments using an Impact, Confidence, and Ease model to test assumptions before scaling.
- Recognise the key qualitative and quantitative signals of genuine product-market fit — and know when you’re ready to accelerate.
Description
Every founder believes their idea is the one — but how do you move from gut feeling to genuine market validation? In this interactive session, growth marketing expert Daniel Johnson draws on a decade of experience helping startups from Seed to Series B to walk you through a practical, step-by-step approach to turning an idea into a product people actually want.
You’ll learn how to use the Jobs-to-be-Done framework to uncover what your customers truly need, design lean experiments to test your riskiest assumptions before spending your budget, and recognise the real signals that you’ve reached product-market fit — beyond friends and family telling you it’s a great idea.
Whether you’re pre-revenue or already selling, this session will give you a clear, repeatable process for validating demand and building with confidence. Ideal for founders, aspiring exporters, and early-stage teams looking to de-risk their next big move.
Speakers
Daniel Johnson
Founding Partner, We Scale Startups
Daniel Johnson is a growth marketing executive with over 10 years of experience helping tech startups achieve predictable growth. As the Founding Partner of We Scale Startups, he has managed over £6M in ad spend and driven more than £15M in client revenue. A serial entrepreneur, Daniel successfully founded and exited his own e-commerce business. He is also a respected Growth Mentor for Google and Techstars and a visiting lecturer at Cambridge University.