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Online event

Gulfood Dubai: What it takes to succeed at the world’s largest food show

Wednesday 25 November at 11:00AM

Planning to visit or exhibit at Gulfood? Join this practical webinar to learn how to prepare, stand out and maximise your investment at the world’s largest annual food and beverage exhibition.

What you’ll learn

  • Know the Audience & Market: Understand Gulfood’s visitor profile, qualified buyers, international reach, relevant audiences, exhibitor landscape and competitors.
  • Understand the Opportunity & Investment: Learn about buyer engagement, lead collection, the UK Pavilion, stand location and visibility, overall costs and previous exhibitor results.
  • Prepare to Stand Out: Practical considerations around stand preparation, pitching, buyer meetings and follow-up.
  • Learn from Experience: Hear first-hand lessons and practical advice from previous Gulfood participation.

Description

Hear first-hand insights from the UK Pavilion organiser, the local trade team and an experienced private-sector exhibitor on understanding the audience, engaging buyers and getting the most from the show.

Speakers

Sofiya Oshchebska

International Markets Advisor, ORN Manager, Department for Business and Trade | British Embassy Dubai

Sofiya is an international trade, development, and impact investment professional, with 10 years of experience. Currently Sofiya serves as an International Markets Advisor within the DBTs International Markets Team and manages the DBT’s Overseas Referral Network for the Middle East and Pakistan Region. Sofiya is passionate about promoting sustainable and impact-focused investment approaches and supporting entrepreneurs. If you are a UK company and need support with entering one of 11 markets in the Middle East and Pakistan region, please reach out to Sofiya and she will be able to provide you more information about the resources available.

Ross Marsh

Managing Director, Tradefairs UK – UK Pavilion organiser

Coming soon.

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