Online event
Growing international B2B product sales through digital channels
Tuesday 03 November at 2:00PM
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Learn how to sharpen your digital presence, reach international buyers and distributors, and generate qualified enquiries that grow global B2B product sales.
What you’ll learn
- Explain how B2B international product sales differ from consumer ecommerce
- Identify website content and trust signals that support international B2B enquiries
- Use digital channels and tools to reach buyers, distributors and decision-makers
Description
Selling products internationally in B2B markets requires a different digital strategy from consumer ecommerce. Rather than focusing solely on online transactions, success depends on reaching the right decision-makers, building credibility and generating a consistent pipeline of qualified sales opportunities. This webinar is designed for manufacturers, wholesalers and B2B product businesses that want to expand internationally using digital channels. We will explore how to optimise and localise your website for international buyers, including technical content, trust signals, enquiry journeys and lead generation.
The webinar will also examine the digital channels available to B2B exporters, including LinkedIn, search engines, AI search, B2B marketplaces and digital tools for identifying distributors and buyers. By understanding how these channels can work together, businesses can create a stronger international digital presence, attract the right audience and generate qualified enquiries from global markets. This session will provide practical guidance to help B2B product businesses grow international sales with greater focus and confidence.
Speakers
Sarah Carroll
Founder, Grow Global
Sarah is a world-leading expert on how to grow a business globally using digital and AI strategies, specialising in digital market entry and cross-border online sales. She is author of ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’, founder of Grow Global and an UN International E-commerce Expert. Over the last 20 years, she’s propelled over 12,500 companies in 20 countries on their international digital journey, helping them achieve up to 10x growth by translating her deep knowledge of digital trade into simple, clear actions.