Online event
Going global in USA
Wednesday 11 November at 4:00PM
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The US is the UK's largest export destination for goods and services. Join us to discover the opportunities available in the market, including market dynamics, key sectors, business culture, and regulatory guidance.
What you’ll learn
- Explore key US market opportunities for UK businesses and understand how to identify appropriate routes to market.
- Gain practical advice on preparing to sell goods or services in the United States, including market research, market-entry planning and buyer engagement.
- Understand the role of market presence, relationship-building and trade shows in supporting business development in the United States.
- Learn about the BIST support available to assist UK businesses with exporting to the United States.
Description
The United States offers significant potential for UK businesses looking to grow internationally and access North American supply chains. This webinar will provide delegates with an introduction to the US market and practical insight into how to prepare their business for export success.
The session will explore how businesses can assess US market opportunities, identify suitable routes to market and develop an effective approach to buyer engagement. Delegates will also learn about the importance of building a market presence, including through trade shows, and the Department for Business, Innovation, Science and Trade (BIST) support available to assist businesses seeking to sell in the United States.
Speakers
Caroline Turkanis
Project Manager, International Markets Hub, OCO Global, based in Virginia, United States
Caroline serves as the Project Manager for International Markets Hub, operating from Virginia, US. With a four-year track record, she has been instrumental in aiding UK exporters to penetrate the North American market. Her expertise encompasses developing market entry strategies, conducting thorough market research, ensuring preparedness, and focusing on sector analysis, lead generation, and buyer engagement. Prior to this role, Caroline contributed significantly to helping US exporters establish their presence in international markets, with a strong emphasis on market and sector analysis, strategic market selection, and tailoring bespoke market entry routes.