Online event
From visibility to pipeline: B2B lead generation in the GCC
Monday 26 October at 11:00AM
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This session will show your professional services, technology or B2B company, how to build a practical demand-generation programme for GCC markets.
What you’ll learn
- Define priority accounts and decision-makers by market, sector, company type and commercial need.
- Build authority before asking for a meeting, using insight, case studies, leadership content, events and relevant local proof.
- Combine digital and relationship-led channels, including LinkedIn, search, email, partnerships, trade events and direct engagement.
- Create a lead-nurture process that reflects longer buying cycles and multiple decision-makers.
- Measure commercial progress, using metrics such as target-account engagement, qualified opportunities, pipeline contribution and cost per opportunity rather than relying only on clicks or leads.
Description
Generating B2B opportunities in the GCC requires more than running digital advertising or importing a UK lead-generation campaign. Relationships, credibility, local proof, senior visibility and consistent follow-up, frequently play a major role in commercial success. At the same time, digital channels can help businesses identify accounts, build familiarity, demonstrate expertise and support longer sales cycles. It will cover audience definition, account targeting, LinkedIn, search, thought leadership, events, partnerships, CRM, marketing automation and the handover between marketing and sales.
Speakers
Jamie Sergeant
Global CEO, Crowd
Jamie Sergeant is the Global CEO of Crowd, a creative and digital transformation agency. With over 20 years of experience, Jamie has excelled in leading, innovating, and expanding the business into new markets and territories. He has a proven track record of achieving outstanding results for global brands, governments, and organisations across various sectors and industries, drawing on his expertise in creative direction, social networking, and dyslexic thinking. Jamie’s mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale.