Online event
Export Accelerator: Finding the right international market
Monday 09 November at 10:00AM
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Move beyond gut feel and discover a simple, data-driven way to identify and prioritise the export markets with the greatest potential for your product or service.
What you’ll learn
- Discover a proven market selection methodology to compare opportunities and confidently prioritise the export markets with the greatest potential for your business.
- Uncover reliable, freely available sources of business, economic and trade data to strengthen your market selection decisions.
- Build the confidence to interpret market data, turn insight into action and focus your resources on the most promising opportunities.
Description
Choosing the right export market is a critical step in building a successful international growth strategy.
This practical webinar will introduce a structured, data-driven approach to comparing opportunities and prioritising the markets that best match your products or services, business capabilities and export ambitions.
You will explore a clear market selection methodology, learn where to find reliable open-source business, economic and trade data, and understand how to assess factors such as market demand, competition, accessibility, risk and potential barriers. By the end of the session, you will be better equipped to interpret evidence confidently, compare markets consistently and make informed decisions about where to focus your time, budget and resources.
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.