Online event
Export Accelerator: Finding the right international market
Monday 09 November at 10:00AM
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Move beyond gut feel and discover a simple, data-driven way to identify and prioritise the export markets with the greatest potential for your product or service.
What you’ll learn
- Discover a proven market selection methodology to compare opportunities and confidently prioritise the export markets with the greatest potential for your business.
- Uncover reliable, freely available sources of business, economic and trade data to strengthen your market selection decisions.
- Build the confidence to interpret market data, turn insight into action and focus your resources on the most promising opportunities.
Description
Choosing the right export market is a critical step in building a successful international growth strategy.
This practical webinar will introduce a structured, data-driven approach to comparing opportunities and prioritising the markets that best match your products or services, business capabilities and export ambitions.
You will explore a clear market selection methodology, learn where to find reliable open-source business, economic and trade data, and understand how to assess factors such as market demand, competition, accessibility, risk and potential barriers. By the end of the session, you will be better equipped to interpret evidence confidently, compare markets consistently and make informed decisions about where to focus your time, budget and resources.
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with the Department for Business and Trade for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.