Online event
Export Accelerator: Finding the right International market
Monday 03 November at 11:00AM
Event endedSession 1: As part of International Trade Week, The Department for Business and Trade is offering businesses an intensive series to kick start your export journey.
What you’ll learn
- Look at how different markets respond to UK brands
- Understand how to research international markets for your business
- Find out where you can go for further support to help you make the right choices.
Description
It’s a big world, where do you go first?
Global domination doesn’t happen overnight. It happens by carefully choosing the correct market for your brand and any given moment in time. Making mistakes at the outset can be costly so the mantra ‘research, research, research’ should be heeded well.
In this, the first webinar in the Export Accelerator series, you will look at how you can find the right market for your brand using some fundamental principles of international market research.
Putting the hours in early here will pay dividends further down the line and set you on your path to export success.
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.