Online event
Decoding the Southeast Asia e-commerce market for UK brands
Thursday 17 September at 9:30AM
Event endedThis webinar explores Southeast Asia’s e-commerce landscape, uncovering the latest trends, e-commerce innovation and strategic playbooks to help UK brands successfully scale across the region.
What you’ll learn
- Develop in-depth understanding of Southeast Asia e-commerce landscape and consumer behaviours
- Learn how to navigate between e-commerce strategies traditional retail distribution in Southeast Asia
- Establish comprehensive knowledge on practical tips for implementing social marketing strategies in Southeast Asia
Description
The masterclass provides an overview of the Southeast Asian e-commerce landscape, key consumer behaviours, and the strategic importance of these platforms for British brands. It explores the role of e-commerce within broader route-to-market strategies across Southeast Asia, shares best practices for social media marketing for the region and examples of successful brands that have leveraged e-commerce and social media effectively in Southeast Asia.
Looking to learn something new before your next live event? Explore our on-demand video library and access over 30 bite-sized videos packed with practical advice and expert insights.
Speakers
Cameron Gordon
Partner and Head of Client Growth, INCITE
Since 2011, Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands.
As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially active for our client brands, their distribution partners and their downstream customers.
Cameron is also the Chair of the ASEAN Food & Drink Exporters Forum.
Nada Young
Partner + Head of Client Strategy, Incite
With 14 years of experience helping brands enter and expand in the Asia Pacific, Nada leads the sales team and advises clients on strategy and planning. Nada’s expertise spans market entry, channel and competitor analysis, commercial business planning and relationship management. With a deep understanding of commercial market norms, Nada helps brands develop winning export strategies that drive profitability and long-term success.
Felicity Bone
Social Media Strategist, Incite
Felicity brings over five years of specialised F&B marketing experience with a sharp focus on crafting performance-led social and paid media campaigns. Blending creativity with strategic insight, she leverages data to optimise growth and deliver measurable impact for every brand she works with.
Will Gordon
Commercial Director, Incite
Since 2012, William has worked in senior Sales and Marketing roles, building FMCG brands across Asia, Australasia, the UK, and Europe. His work with major retailers like Woolworths, Coles, and Holland & Barrett, and platforms like Amazon, has shaped his expertise in product launches and sustained growth. In 2023, he was named Holland & Barrett UK’s Account Manager of the Year. At Incite, William leads route-to-market strategy for brands entering the Asia Pacific, guiding a team that secures top distributors for sustainable growth. He has recently launched several major FMCG brands in Japan, Australia, and New Zealand.
Nikki Carr
Integrated Marketing & Accounts Manager, Incite
With 10 years of communications experience, Nikki has worked in government relations with various businesses in Canada and now leads strategic social media marketing across Southeast Asia for Incite. She manages diverse client accounts, executes high-performing paid campaigns and drives brand awareness through regionally relevant, trend-driven content and multimedia storytelling.