Online event
Creative, Media and Sports Economy in North America
Tuesday 04 November at 4:00PM
Event endedExplore export opportunities for UK creative, media, and sports businesses in the US and Canada, and learn how government support can help you grow.
What you’ll learn
- Improve understanding of the opportunities in North America’s creative, media, and sports sectors.
- Learn about UK government-supported trade missions and how to apply.
- Gain awareness of the support available to help UK businesses expand in the North American market.
Description
The US and Canada present nearly £25 billion* in export opportunities for UK creative industries, including digital media and the sports economy. With strong demand for British innovation and storytelling, UK businesses are well-positioned to scale globally and build lasting international partnerships.
This webinar will provide UK companies with an overview of the opportunities in North America’s creative, media, and sports sectors, highlighting areas such as film, TV, gaming, immersive technology, fashion, and sports. Participants will also hear about upcoming trade missions and government-backed initiatives that connect UK exporters with buyers, investors, and collaborators across the region.
Whether you are an emerging brand or a scaling enterprise, this session will provide insights into the support available and practical pathways to achieving long-term success in North America’s dynamic creative economy.
(*source: DCMS sectors economic estimates: Trade, 2021 - main report - GOV.UK)
Speakers
Rosamund O'Neill
Sector Director for Creative, Media & Sports Economy, Department for Business and Trade
Rosamund leads a team of professionals across the US and Canada who support the UK's trade and investment objectives in these dynamic and diverse sectors. With over 20 years of experience in international business development, procurement, and public relations, she has proven track record of facilitating market access, export opportunities, and global expansion for UK and US companies contributing directly to supporting £1.8 bn in exports in four years.
Ros's aim is to strengthen the UK's position as a world leader in creativity, innovation, and excellence in the fields of sports economy, gaming, AR/VR/MR, film, television, marketing and advertising, experience economy, digital media, and design and architecture. I work closely with industry stakeholders, government agencies, and strategic partners to showcase the UK's talent, expertise, and potential, and to create mutually beneficial collaborations and partnerships. I am passionate about promoting the UK's creative and cultural assets, and supporting its economic growth and competitiveness.