Online event
Choosing your next export market: A data-driven approach
Tuesday 18 November at 2:00PM
Event endedEnsure you are prioritising the right export markets for your business with a data-driven approach.
What you’ll learn
- How to use market selection methodology to prioritise export markets
- Where to find relevant open source data to aid your market selection
- How to use this data effectively and confidently
Description
Selecting the right export market is often based on ‘gut feel’. It may be a favourite travel destination, or you have personal networks there. It may be the source of most enquiries and interest from potential customers and distributors.
This webinar will demonstrate how a simple data driven approach will help you to prioritise the right export markets for your product or service.
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.