Online event
Winning in India: Choosing the right entry model and partners
Thursday 08 October at 10:00AM
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Explore practical considerations for entering the Indian market, including agreements, performance, IP, communication, and flexibility to support a structured, lower‑risk approach.
What you’ll learn
- Compare the main routes to market in India, including distributors, agents, partnerships and local presence
- Understand how to identify, assess and carry out due diligence on suitable business partners
- Learn how to set expectations, structure agreements and manage partner relationships more effectively
Description
India presents strong growth opportunities for UK exporters, but entering the market successfully requires careful planning around routes to market, partner selection, and commercial engagement. This webinar will guide UK businesses through the main market-entry approaches in India, including direct sales, distributors, agents, e-commerce and online marketplaces, licensing and franchising, joint ventures, strategic partnerships, local subsidiaries, and manufacturing or assembly operations. The session will help exporters assess which route-to-market model may best align with their product, sector, resources, and growth ambitions.
Alongside market-entry options, the webinar will provide practical guidance on identifying and assessing potential partners. Attendees will learn what to consider when engaging distributors, agents, or strategic partners, including market coverage, business capability, commercial alignment, reputation, sector experience, and long-term suitability. The session will also explore the importance of clear agreements, performance expectations, intellectual property awareness, communication practices, and maintaining flexibility in commercial relationships.
About Intralink:
Intralink is a business development consultancy specialising in international markets. We provide a low-risk way for companies to secure customers, partners and investors overseas, corporates to innovate through global collaboration, and government bodies to grow their exports and attract foreign investment. Founded in 1990, we have over 25 locations, including Shanghai, Beijing, Tokyo, Seoul, Taipei, Singapore, Delhi, Mumbai, Bangkok, Silicon Valley, LA, Boston, Washington D.C., Toronto, Oxford, London, Paris, Düsseldorf, Helsinki and Poznan.
Speakers
Jai Mallick CFA
Managing Director, Intralink India
Jai is the MD of Intralink's India operation, helping international companies to expand in India, and Indian companies to grow overseas. He previously worked at Barclays International and Foresight Group and is experienced in raising capital, developing go-to-market strategies and international partnership development. Jai is a Chartered Financial Analyst and holds an MSc from Imperial College London.