Online event
Breaking into Europe: FMCG opportunities, trends and buyer insights
Thursday 15 October at 11:00AM
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Exploring the opportunities and challenges facing UK FMCG companies looking to grow their business in Europe.
What you’ll learn
- Understand key opportunities, market trends and buyer expectations affecting UK FMCG exporters targeting European markets.
- Assess their buyer readiness and build a commerciallyrelevant proposition for European retailers, distributors and buying organisations.
- Approach, prepare for and follow up with buyers more effectively to improve the potential for conversations to develop into business opportunities.
Description
Europe remains the most important regional market for UK food and drink exporters, but successfully entering and developing European markets requires more than having a strong product.
This practical webinar will explore the opportunities and challenges facing UK FMCG companies looking to grow their business in Europe. Wabel will share insights from its experience connecting manufacturers with international retailers, distributors and buying organisations across the FMCG industry.
The session will look at current market and consumer trends, buyer expectations, export readiness and the commercial factors suppliers should consider before approaching European buyers.
Participants will learn how to identify the right markets and buyers, build a relevant commercial proposition, prepare effectively for buyer meetings and avoid common mistakes that can prevent opportunities from progressing.
The webinar will also provide practical guidance on how to structure buyer conversations, demonstrate commercial relevance and manage follow-up effectively, helping UK exporters turn initial buyer interest into meaningful international business opportunities.
Speakers
Ayaz Jabbarli
General Manager and Co-Partner, Wabel
Ayaz Jabbarli is the General Manager and Co-Partner at Wabel, with extensive experience in the FMCG industry, international business development, and cross-border trade. He is currently a PhD candidate, with his academic work focused on international trade, import and export activities, global business, market development, and commercial relations. Through Wabel, he is actively involved in developing and leading international B2B summits that bring together manufacturers, retailers, distributors, importers, and other key trade stakeholders from markets around the world.
He has also participated as a keynote speaker at international business events and has engaged with government representatives, trade chambers, and institutional stakeholders on topics related to trade development, market access, and international business cooperation.