Online event
Beyond the headlines: The LATAC mythbusters session
Wednesday 11 November at 3:00PM
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Explore common misconceptions about the region and gain practical insights, market intelligence and lessons learned from supporting over 5,500 exporter enquiries across LATAC.
What you’ll learn
- Challenge common misconceptions about consumers, business culture and market accessibility across the region
- Understand the diversity, scale and commercial potential of Latin America and the Caribbean
- Identify practical steps UK businesses can take to evaluate opportunities, build partnerships and develop a successful market-entry strategy
Description
This interactive session challenges some of the most common perceptions about doing business in LATAC and explores the realities behind one of the world's most diverse and dynamic regions.
Participants will leave with practical recommendations on how to approach the region successfully, including selecting priority markets, identifying partners, building commercial relationships and leveraging available support.
Whether you are new to LATAC or looking to expand your footprint, this session aims to debunk common myths and share what successful exporters to the region have in common.
Speakers
Nebraska Villapol
Head of International Markets – Latin America & the Caribbean (LATAC), Department for Business and Trade (DBT), Argentina
Nebraska leads the LATAC International Markets team within the UK Department for Business and Trade’s Export Support Service. Her team helps UK businesses unlock opportunities across Latin America and the Caribbean.
By connecting exporters with in-market experts, sector specialists, and UK-based teams, Nebraska ensures companies have the insight and support they need to win contracts, grow sales, and succeed in this dynamic region.