Online event
Beyond the contract: Cultural awareness for China and Hong Kong exporters
Wednesday 16 December at 2:00PM
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Unlock the cultural insights and relationship-building skills needed to succeed in China and Hong Kong, helping UK exporters build trust, avoid missteps, and win business with confidence.
What you’ll learn
- Recognise key cultural differences between the UK, China and Hong Kong and understand how these influence business relationships and decision-making
- Apply best practices for meetings, negotiations and relationship-building, including communication styles, networking etiquette and establishing long-term trust with Chinese and Hong Kong partners
- Avoid common cultural and business etiquette mistakes that can impact negotiations, partnerships and commercial success in the market
Description
Success in China and Hong Kong depends on much more than having a great product or service. Building trust, understanding local business culture, and communicating effectively are often critical factors in securing partnerships and winning business. This webinar will help UK exporters understand the cultural expectations, relationship-building practices, communication styles, and business etiquette that shape commercial interactions across both markets. Attendees will gain practical insights into meetings, negotiations, networking, decision-making processes, and how to avoid common cultural misunderstandings when engaging with customers, distributors, partners, and government stakeholders.
Speakers
Raj Maan
Deputy Head, BIST South China
Raj is the Deputy Head of BIST South China and leads the renewables sector. With two postings in China over the past five years, Raj began as Trade Consul and Head of Investment for Healthcare and Life Sciences in Chongqing, before moving to Guangzhou to take on their current roles.
Raj’s connection to China started with a university internship at a Fujian import company in 2011, where living with a local family provided unique cultural and professional insights. Throughout their diplomatic career, Raj has worked extensively across Chinese society, delivering training to businesses, HMG colleagues, and deputy combined authority mayors.