Online event
Ace your design strategy to grow overseas!
Tuesday 15 October at 12:00PM
Event endedDesign thinking can help you to delve into your customer's needs and improve your business. Come and hear why focussing on the design areas of market segments and your brand identity can supercharge the global growth of your business.
What you’ll learn
- understand the "design" concept in business
- learn how to conduct customer research
- how to approach an audit of your own brand
Description
Want to know why design strategy is important when trading internationally?
Design plays a critical role in business, and that's no different when expanding your business in overseas territories. We will explain the breadth of design strategy and why you should be applying the principles to your international growth plan. A design strategy is longer term framework for how you will use design principles to achieve your business' future growth goals and grow your customer base.
We'll specifically delve into a couple of specific design areas that will support overseas growth: market segments and brand identity. The session will use a fictional business to demonstrate how the design tools can be used for you to employ on your own.
This session is perfect for you, if you are interested in understanding how design thinking and principles can enhance your exporting journey, or if you are interested in how you can align your business growth better to the needs and wants of your customers.