Business Academy events

We’ll be exploring how setting your strategy at the right level makes a difference, and why marketing and communications needs to be about the whole ‘marketing mix’ and not just focused on promoting your business.

Hear from the former VP of Marketing US and Head of Digital of Farrow & Ball on how to avoid the several pitfalls that beset UK companies when launching or expanding their businesses in the USA.

Understand Australia’s AI landscape and discover where it aligns with global trends and where UK companies can seize unique expansion opportunities.

Explore common gaps and risks in regards to IP, particularly for early-stage and scaling businesses, and provide practical guidance on how to address them.

Master Incoterms® with confidence, learn how to manage costs, risks and responsibilities, and choose the right terms to avoid disputes in international trade.

Use AI to save time, improve communication and make everyday work faster, smarter and more productive.

Understand the cultural differences and business practices between the UK and US to communicate effectively and succeed in the US market.

Through real-world examples, the session will demonstrate the financial consequences of getting IP wrong and the opportunities created when it is structured properly.

Discover how the UK-India FTA, India's booming premium food market, and rapidly growing quick-commerce channels are creating new opportunities for UK brands.

This session gives prospective franchise buyers a clear, practical framework to assess their readiness, avoid common research pitfalls, and make informed decisions before committing.