Entering The UK Market With Bridging Finance Solutions

Finkr implemented a comprehensive three-phase approach: The Scan, The Plan, and The Action. In the Scan phase, we conducted a thorough deep dive into our client’s existing business and performed a qualitative analysis of the UK market to gain a detailed understanding of the current technology landscape.

During the Plan phase we gathered market insights, developed a robust product strategy, business plan, and sales and marketing strategy, which included brand repositioning and public relations. Additionally, we formulated a distribution and partnership strategy, project delivery and support framework, and technology roadmap.

With full client alignment on Finkr’s proposed market entry strategy, the Action phase saw us launch operations in the UK, establish a local fractional sales and pre-sales team. Our client secured their first UK customer and built a strong sales pipeline. This included direct business and with recommended partners, leveraging Finkr’s established relationships.