This section isCase study
Pleo - Expanding to the UK from the Nordics

Pleo offers smart company cards that automate expense reports and simplify company spending.
Pleo – a leading Fintech business, tipped as a future unicorn, automates expense & invoice management. Sounds simple, and often the best ideas are. That is why they have seen huge growth since they were established in 2015 and closed the biggest Series A funding round in Denmark in the past 10 years. They are now prepping a $100m Series C raise.
Pleo launched in the UK in 2017, which was relatively early on their startup journey – but if your product has traction, you want to get to market fast. Having closed $5.5M seed funding from Creandum, investors in Europe’s most ambitious tech companies, knew expansion to the UK would become a significant part of their journey as a company because of the size, scale and scope of the market. The UK fintech scene is competitive but it’s at the forefront of innovation.
Goodwille provides a full spectrum of support to Pleo in the UK including Corporate Governance, Finance, HR & Payroll.
Contact
Website
Company details
Incorporated
29 April 1987
Industry
Financial and professional services