Transcript for Episode 10 - Protect your intellectual property abroad

<p>Intellectual property, or IP, is often a company’s most valuable asset. Understanding how to protect it internationally is a fundamental part of your exporting strategy. There are different things you can do to help protect your IP, including patenting a product, registering a trademark to protect your brand, registering your design, and protecting your work with copyright.</p> <p>Firstly, start by understanding what IP exists within your business and what this represents.</p> <p>Secondly, make sure you’re not infringing anyone else’s IP in the new market. Carry out a trademark search online to see if something similar to your brand already exists. </p> <p>Then investigate whether you can register the IP in your chosen market. Your patent, trademark or design may not qualify in all markets.</p> <p>Decide whether you need a professional trade attorney. Your chances of obtaining a patent will be significantly greater if you use someone with specialist knowledge. Weigh up the value of obtaining a patent, against the costs involved, as part of your export plan. </p> <p>Finally, register your trademarks and designs online through official websites. Copyright is free of charge in the UK and is automatically protected in most countries. But registering in-market could provide better protection.</p>