Online event
Understand consumer behaviour in Saudi Arabia & the UAE
Tuesday 12 November at 11:00AM
Join our panelists to equip your business with the knowledge and guidance needed to succeed in the UAE and Saudi Arabia.
What you’ll learn
- Overview of Key Markets
- Commonalities and Differences Between the Two Countries
- On-the-Ground Insights
Description
The United Arab Emirates (UAE) and Saudi Arabia are increasingly attractive export destinations for UK businesses. Success in these dynamic markets requires a deep understanding of local culture and consumer behaviour.
Please join panelists, to hear their valuable insights and practical strategies to help your business thrive in the region, from securing contracts to effective business development.
The panel themes will also cover business cultures between UAE and Saudi Arabia, development strategies, and practical tips for contract success. Finally, engage in an interactive Q&A session with our panelists, to address your specific questions and gain deeper insights.
Speakers
Cordelia Begbie
UK Executive Director, Saudi British Joint Business Council (SBJBC)
The Saudi British Joint Business Council (SBJBC) is an independant and private sector led body aimed at enhancing business relations between KSA and the UK. She has spent 9 years working directly with Saudi Arabia and wider Middle East, providing strategic advice on the business and policy environment while helping corporates better position themselves in Saudi Arabia. Prior to joining SBJBC, Cordelia created and led the Middle East Programme at Asia House - a centre of expertise on trade, investment and public policy.
Jamie Sergeant
Global CEO, Crowd
As the Global CEO of Crowd, a creative and digital transformation agency, I have over 20 years of experience in leading, innovating, and expanding the business into new markets and territories. I have a proven track record of delivering results for global brands, governments, and organisations across various sectors and industries, leveraging my expertise in creative direction, social networking, and dyslexic thinking.
My mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale. I am also passionate about nurturing and incubating raw talent, and sharing my knowledge and insights as a respected university lecturer. I am proud to be part of the British creative community, and to contribute to its reputation, growth, and impact.
Lana Dajani
Deputy Head of Export Support Services, Middle East & Pakistan, Department for Business and Trade (DBT)
Lana is knowledgeable on Saudi’s regulatory and investment environment, providing guidance to UK SMEs across all sectors, to support their business prospects and market entry into the Kingdom. Lana has 10 years of experience in business development and policy in both public and private sector.