Online event
Top tips on content creation for an international audience
Wednesday 26 November at 10:00AM
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We will explore how personalised content can improve customer engagement, foster brand loyalty, and drive growth in international markets.
What you’ll learn
- learn how to identify and cater to the preferences of different regional audiences to enhance engagement and sales.
- how to creating tailored content that resonates with international audiences and drives brand loyalty.
- discover the best technology, tools, and platforms to streamline the process of creating and distributing tailored content across borders
Description
This webinar is part of the Strategic Horizons in Export: Expanding the female digital frontier series, helping women entrepreneurs and leaders of small businesses in the digital economy learn how to scale digital businesses globally. It is delivered in partnership with the Department for Business and Trade's Digital Commerce Team.
This session is devoted to providing you with advice and guidance on how to tailor your content on your various marketing channels to increase your cross-border sales and international growth of your business.
Personalising content is a powerful strategy for businesses looking to scale internationally. This webinar will delve into the techniques and tools for creating tailored content that resonates with diverse audiences across different regions. We will discuss the challenges of personalising content for a global audience and how to leverage technology to streamline content creation and distribution.
Whether you're starting to expand your business internationally or seeking to optimize your current strategies, this session will provide invaluable insights and practical tips to help you succeed.
Speakers
Beth Smith
Head of Account Management, Particular Audience
Beth is General Manager UK & Global Head of Account Management at Particular Audience, where she leads global accounts, drives revenue through customer success, and contributes to product development. She ensures data accuracy and impactful A/B testing, and is building the UK and European operations. With 15 years in retail and a decade in digital transformation, she previously led Ecommerce for IKEA UK & IE. Beth holds degrees from Oxford University and Domus Academy in Milan.
Sarah McVittie
Vice President of Marketing, Mapp Digital
Sarah McVittie is VP of Marketing at Mapp Digital, leading brand strategy and thought leadership across AI, product data, and customer experience for global fashion and retail brands. A former entrepreneur, she co-founded Texperts and Dressipi, both acquired companies. At Mapp, she drives innovation through initiatives like Fashion Decoded and the Lightning Strike summit.