Online event
Spice up your business: How the Spice Kitchen went global
Wednesday 03 December at 10:00AM
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Discover how a Christmas Day idea sparked a global spice brand - join Sanjay Aggarwal’s inspiring journey from market stall to international success.
What you’ll learn
- Discover how Spice Kitchen grew from a family idea into an international brand, now stocked in over 600 UK retailers and exporting to the US.
- Learn practical tips for entering new markets - from trade shows and branding to digital platforms and meeting export regulations like FDA approval.
- Find out how Spice Kitchen used DBT support to expand internationally, and how UK businesses can tap into similar resources to grow with confidence.
Description
Join us for an exclusive chance to hear about the varied and successful journey of Sanjay Aggarwal - the Co-Founder and CEO of the Spice Kitchen.
Hear about how Sanjay and his mum, Shashi, chatting on Christmas Day in 2012 thought how nice it would be to create a spice-filled masala dabba for people to gift to their food-loving family and friends. Out of this simple idea of creating a gift for family and friends, Sanjay has grown an international business called the Spice Kitchen.
Learn about the key ingredients required to move from selling their spice products at Altrincham Market to being on the shelves of hundreds of retailers, including Selfridges.You'll also hear about what it takes to break into international markets with the help of the Department for International Trade.
Sanjay is an Export Champion working with the Department for Business and Trade to support British businesses to grow internationally.
Speakers
Sanjay Aggarwal
CEO, Spice Kitchen
Sanjay Aggarwal co-founded Spice Kitchen with his mother, Shashi, in 2012, inspired by a Christmas Day idea to create a spice-filled masala dabba as a gift. From local markets to major retailers like Selfridges, their award-winning blends and global flavours have built a thriving international brand rooted in family, quality, and culinary creativity.