Online event
Researching export markets part 2: In-market research, using research findings to develop strategy
Thursday 11 December at 2:00PM
Event endedExplore the benefits of in market research and how to use your findings to develop a strategy.
What you’ll learn
- How to conduct market research in-market
- How to draw conclusions from your research
- How to turn research findings into actionable strategy
Description
We will explore how to employ market research techniques during a market visit who to speak to and what to ask them.
In addition, we will show you how to draw conclusions from your research and translate your findings into strategic actions.
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.