Online event
Researching export markets part 1: Strategy planning and desk-based research
Tuesday 02 December at 2:00PM
Event endedExplore how to set up an effective programme of market research to inform your strategic decisions.
What you’ll learn
- The benefits of market research
- How to carry out strategic desk based research
- Where to find business and consumer intelligence online
Description
We will look at how to develop research objectives that link intelligence directly into your market entry strategy. Methodologies for market research will be discussed, and desk based research techniques will be explored.
You'll leave this session with the knowledge and confidence to set up an effective programme of market entry research and get you started with considering what global markets may be best for your business to expand into.
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.