Online event
How to use AI to understand your ideal customer
Tuesday 09 September at 12:00PM
Already joined the UK Export Academy? Sign in
Reaching the right customer with the right message at the right time is more crucial than ever. We'll show you how to use AI to help you identify and prioritise the audiences most likely to buy your products or services.
What you’ll learn
- understand how AI improves market segmentation across different regions;
- how to use sentiment analysis for tailoring value propositions to customer preferences;
- discover how AI algorithms can inform pricing strategies.
Description
Whether you’re refining your customer base at home, or entering new territories overseas, in this session, you’ll learn how AI can help provide you with insights you can use to boost your international marketing performance. To compete and thrive, it's so important to connect with customers on a deeper, more data-informed level and move away from generic marketing strategies.
You’ll learn how AI can transform your approach to market segmentation by uncovering patterns in behavioural, demographic, and regional data that human teams often miss. This allows you to identify high-value customer groups and focus your efforts where they’ll make the greatest impact.
Understanding customer sentiment is also critical when marketing across cultures. With AI-powered sentiment analysis, you’ll gain nuanced insights into local preferences, helping you tailor value propositions and brand messaging that resonate authentically.
Finally, you’ll explore how AI algorithms can dynamically shape pricing strategies, ensuring your offers stay competitive and compelling in any market.
Speakers
Jasleen Carroll
AI Integration Director, Push
Jas has spent more than nine years pioneering marketing technology. She began by optimising campaigns on Google, Microsoft, Facebook and TikTok.
As AI Integration Director, she helps clients to pinpoint where AI can be injected to 10x opportunities or streamline processes through proprietary builds or third-party solutions. She leads the rollout of artificial intelligence across operations, designing data-driven systems that enhance sales performance and sharpen marketing outputs.
Jas partners with our account management team to keep Push’s technology suite on the cutting edge. She refines AI tools and workflows to meet each client’s needs and drive scalable growth.