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Online event

How to engage your sales team to support a transition to B2B eCommerce

Wednesday 19 November at 12:00PM

Join this session for an overview on change management and how to engage a sales team to support a B2B eCommerce business model to drive your B2B eCommerce success.

What you’ll learn

  • gain insights into proven change management techniques tailored specifically for B2B digital transformations
  • learn how to effectively implement Buy Now-Pay Later solutions to enhance customer satisfaction and boost your sales
  • the benefits of Trade Finance for improving cash flow and business growth

Description

Did you know that businesses adopting B2B eCommerce report average revenue increases of up to 20% within the first year post-implementation?

This session, in partnership with the Department for Business and Trade's Digital Commerce Team, will explore effective strategies in managing organizational change and fostering sales team engagement as your business transitions to B2B eCommerce.

Learn how to align your salesforce with new digital processes to enhance adoption rates, maximize efficiency, and accelerate your sales when selling overseas.

Speakers

Jason Hein

Global Director - Product Content and Search, eCommerce Association

Jason has spent over a dozen years managing product selection, merchandising, and supplier relationships for leading digital B2B companies through significant change – working with a B2B industry leader transition to digital (McMaster-Carr) or helping a digital leader transition to B2B (Amazon Business).

Lucas Perraudin

CEO and Founder, AI Partners

Lucas is a seasoned business transformation executive specializing in advanced digital and AI-driven sales and marketing strategies.

With over 25 years of leadership experience including roles as EMEA Director of AR/VR at Meta and VP of Retail & Digital at HP, Lucas has successfully scaled multi-billion-pound Ecommerce operations in both B2B and B2C sectors.

He is also a regular speaker on Tech & Co at BFM Business, offering insights on digital transformation and generative AI.

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