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Choosing the right social media platforms for your audience

Monday 01 December at 11:00AM

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Explore the social platforms that could help you reach your target customers, and more importantly, the right ones for your business and its growth.

What you’ll learn

  • Discover where your target audience is, and, and in turn, which social media platforms to prioritise
  • How to build a content strategy that aligns with your business' goals
  • Learn which metrics really matter - explore what success and growth looks like

Description

Don’t know where to start with growing your presence on Social Media, what platform to prioritise, should you be posting across all of the platforms or just a few?

Join this session to get hints, tips and advice on how you can use Social Media to boost your business and find more customers!

We’ll dive into the platforms, their audiences and features to help you determine where your time is best spent - we’re all busy after all.

Lets not forget content - once you understand your audience and which platforms to use we’ll also look at what content to post and the metrics that really matter.

Speakers

Nigel Barker

Digital Trade Adviser, Department for Business and Trade

Nigel is a former systems architect and digital adviser for the Department for Business and Trade.

He has helped to support businesses across the UK and Europe improve their online presence for over 25 years by taking often complex technical problems and explaining them in a very down to earth way.

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