Online event
Choosing the right European Market for your business
Thursday 27 November at 1:00PM
Event endedChoosing the right export market for your business is a vital stage of your international expansion planning. Explore the key EU markets that should be on your shortlist and how to make informed decisions about selling there.
What you’ll learn
- Which European markets are most favourable to UK businesses
- How to balance Demand vs Ease
- How you can make informed, data-based decisions on where exactly in Europe to sell to
Description
Since Brexit, the UK’s and EU trading landscape has changed, but European countries are still amongst our closest and strongest trading partners.
The key to successful market entry has always been research, research, research, but many businesses don’t know where to start. Regardless of which sector your business operates within, the ability to access good market research and act upon it is vital for success.
This session will set you off on the right path providing both intelligence and frameworks for you to use as you look to Unlock Europe.
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.