UK innovation meets Japanese ambition
Where the world's greatest businesses connect
The UK’s wealth of experience and deep understanding of the Japanese market can help you unlock new opportunities for growth.
Right now, the UK is at the forefront of world-class innovation. From the development of the Oxford-AstraZeneca COVID-19 vaccine to the creation of blood tests through artificial intelligence that can predict diseases.
This creative excellence and leadership in pivotal technologies have made the UK the top country in Europe and third globally, behind only the USA and China, for its number of tech unicorns.
Take advantage of its vibrant ecosystem and discover the right solutions in the UK that can answer your specific business challenges and ambitions for growth.
Three reasons to choose the UK

A clean energy superpower
The UK is third in Europe, and sixth globally for renewable energy attractiveness.

Strong and diverse workforce
With our world-class education system we attract the brightest and best talent.

Leading investment destination
The UK is the most important destination for investment in Europe and second globally after the US.
Real success stories in Japan
Flying Green: ZeroAvia’s hydrogen revolution
ZeroAvia exemplifies the UK's growing reputation as a hub for sustainable technology innovation. Based in Gloucestershire, this pioneering company is developing hydrogen-electric aircraft technology that promises to revolutionise the aviation industry's approach to carbon emissions.
Since establishing its UK research and development base, ZeroAvia has attracted £250 million in funding, with substantial support from British government initiatives like the Aerospace Technology Institute programme. This partnership between industry innovation and government backing demonstrates the UK's strategic commitment to clean transportation solutions.
Discover Moreopens ps.nikkei.com in a new tabPowering Tomorrow: Sumitomo's UK clean energy investment
Sumitomo Electric Industries has established a significant manufacturing presence in the UK clean energy sector with its April 2024 decision to construct a submarine power cable manufacturing plant at the Port of Nigg in Scotland. This investment addresses a critical infrastructure need within the UK's renewable energy strategy.
The facility will manufacture high-voltage direct current (HVDC) transmission cables essential for efficiently delivering power from offshore wind farms to population centres. These specialized cables are crucial for transmitting electricity over distances exceeding 50 kilometres, with limited global manufacturers possessing this technology.
Discover Moreopens ps.nikkei.com in a new tabShionogi: Advancing healthcare through UK-Japan collaboration
Shionogi & Co., a 140-year-old Japanese pharmaceutical leader in infectious diseases, has flourished in the UK's thriving life sciences sector since establishing its London office in 2012. Shionogi's landmark achievement is developing the world's first subscription-style reimbursement model for antimicrobials with the NHS, ensuring vital medications reach patients while maintaining R&D viability.
Discover Moreopens ps.nikkei.com in a new tab
The UK government's Department for Business and Trade
The UK government's Department for Business and Trade (DBT) promotes UK trade globally and attracts foreign investment.
DBT teams in British Embassies and High Commissions connect international buyers with UK companies. They assist in finding the right UK business partners for products and services, providing expert advice and competitive financial support.
Speak to the UK government's Department for Business and Trade
The UK government's Department for Business and Trade (DBT) is responsible for promoting UK trade across the world and attracting foreign investment to our economy. DBT teams based in British Embassies and High Commissions across the world help connect international buyers with UK companies. We can answer your questions about buying from the UK and help get you started.
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