The King's Award for Enterprise - Innovation

The King's Award for Enterprise in Innovation is for businesses with innovative products, services or business models that have been on the market for at least 2 years.

It celebrates organisations that have created something genuinely new, and can clearly demonstrate its success. Your innovation may relate to goods, services, marketing, distribution or customer support.

Criteria

To apply, you must:

have an innovation that has not been sold before
have had it available on the market for at least 2 years
have recovered all investment in the innovation, or show credible evidence that full costs will be recovered
demonstrate outstanding commercial success as a direct result of the innovation over a 2 to 5 year period

You’ll need to show:

a clear explanation of the innovation, in simple, accessible language
how it was developed, including challenges, collaboration and problem‑solving
why it’s different what makes it unique in your sector.
evidence of impact, such as increased sales, new markets, ROI or customer benefits
commercial performance over 2 to 5 years, demonstrating real, measurable success

Advice for applying

Top Tips

skip the jargon; keep explanations clear and straightforward
provide evidence for all claims, numbers if possible, testimonials if not
highlight both commercial and non‑commercial benefits (skills, knowledge, visibility)
if your figures need context, explain them clearly