EU Packaging Rules: PPWR Explained
46 minutes
Video
What is the best route to market: Agents, distributors or direct?
Chapters
- Introduction and what “routes to market” means
- Direct exporting: pros, cons and readiness checklist
- Agents vs distributors: roles, advantages and risks
- Choosing and contracting partners: exclusivity, territories and EU agent rules
- Finding, assessing and managing partners for long‑term success
Contents
Overview
- Duration
- 41:42
- Content
- Selling overseas
- Part of
- Export Accelerator
Crack the code on agents, distributors and direct sales so you can pick the best route to market and expand with confidence.
Description
Agents? Distributors? Both? Neither? When looking to expand into new markets there are so many options for in market representation, each one with their own benefits and pitfalls.
Do you sell direct, use a sales agent or have a distribution deal? Ultimately that will depend on a number of contributing factors which will be explored in this session. You might even decide on different choices in different markets. Knowing what to expect from each will help you make the right decision for your business based on your chosen markets.
- Understand what to expect from working with agents
- Learn how distributors can amplify your brand in market
- See how these relationships need careful management to ensure you can meet your goals
Speakers
Simon Bedford
Head of Policy Guidance in the Export Control Joint Unit, Department for Business, Innovation, Science and Trade
Simon has worked with the Department for Business, Innovation, Science and Trade (BIST), and before that DBT and UKTI for over 15 years. For most of that time he was an International Trade Adviser, providing tailored advice and support to exporters.
Simon has co-written a range of export guides for DBT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors.Simon has travelled widely and has an in depth knowledge of markets from Europe and the USA to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Furthermore, Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.
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