Being visible in the AI driven search era
20 minutes
Video
LinkedIn: The ultimate lead generator
Chapters
- Introduction and overview
- Why LinkedIn?
- Building an effective strategy
- Understanding your audience
- Your business page
- Building your personal profile
- Linkedin search
- Linkedin premium
Contents
Overview
- Duration
- 28:12
- Content
- Digital skills
Help, advice, and strategies for effective lead generation in international markets.
Description
Did you know that LinkedIn has over 900 million members in more than 200 countries and territories, making it one of the largest professional networks globally?
Whether you are running business to business (B2B) or Direct to Consumer (D2C) business, LinkedIn holds a world of opportunities and most businesses in the UK don’t look outside their local area on the platform. However, it's easier than you think to find distributors, partners and buyers for your products overseas by using the platform both as a market research tool and a connection tool.
Learn how to create platform-specific content, how to connect with the right crowd, and how to engage your way to success on LinkedIn.
- Understand the scope of LinkedIn for international audiences
- Demystify the way in which the LinkedIn algorithm works
- A step-by-step guide to finding new people to connect with in the right industry to expand the reach of your business
Speakers
Nigel Barker
Digital Trade Adviser, Department for Business and Trade
Nigel is a former systems architect and digital adviser for the Department for Business and Trade. He has helped to support businesses across the UK and Europe improve their online presence for over 25 years by taking often complex technical problems and explaining them in a very down-to-earth way.