EU Packaging Rules: PPWR Explained
46 minutes
Video
Gain the cultural confidence to succeed in the US market
Chapters
- The reality of UK-US cultural differences
- Essential truths for UK exporters
- US market overview and dynamics
- Market insights - business culture and expectations
- Navigating trade shows
- Regulation and compliance
Contents
Overview
- Duration
- 46:15
- Content
- Selling overseas
Learn to navigate US business culture, overcome cultural differences and enhance communication for export success.
Description
The United States is the largest, most competitive, and technologically advanced economy in the world. It is also the UK's top export destination. Trading with the US offers numerous benefits, including low regulatory barriers, minimal language barriers, access to a global supply chain, and a strong rule of law. However, don't be misled by our shared language; there are many culture-defining differences between the UK and the US that can impact business.
This webinar will help you address cultural differences and improve your communication with US counterparts and customers by providing insights into the main principles of the country's business culture. Understanding the dos and don'ts of US business culture will help you make the most of the opportunities in this highly attractive market.
- Learn about the business attitudes and values in the US
- Learn how improve your communication with US clients
- Learn practical tips on trading with customers based in the US
Speakers
Ian Hunter
Director, OCO Global
Ian oversees DBT’s International Markets Programme in North America, where for the past five years he has guided the design and delivery of support for UK exporters across the US and Canada. Since 2011, he has helped British companies enter and scale in North America—drawing on experience living and working on both the West and East Coasts of the United States to translate regional differences into practical market-entry decisions.
His expertise includes market entry strategy, sector analysis, lead generation and buyer engagement, and practical “know-before-you-go” briefings that set expectations on routes to market, talent and cost considerations, state and local dynamics, and operating norms. Ian’s approach is hands-on and outcomes-focused, ensuring companies are well prepared, well connected, and positioned to thrive in North America.
Related videos
Related events
10
Nov
Unlock US growth with Amazon: A practical guide for UK exporters
10 November 2026 at 2:00pm
Thank you for submitting your rating
Thank you for helping us to improve this service
There is a problem
To help us improve our service, we'd like to know more about your booking experience today. It will only take a minute to complete.