EU Packaging Rules: PPWR Explained
46 minutes
Video
Finding the right international market
Chapters
- Introduction
- Selecting the right export market
- The demand ease method
- Types of data
- Case study
- Data analysis
Contents
Overview
- Duration
- 24:33
- Content
- Selling overseas
- Part of
- Export Accelerator
Kick-start your global journey by uncovering the smartest way to choose the right international market for your brand.
Description
It’s a big world, where do you go first?
Global domination doesn’t happen overnight. It happens by carefully choosing the correct market for your brand and any given moment in time. Making mistakes at the outset can be costly so the mantra ‘research, research, research’ should be heeded well.
In this, the first webinar in the Export Accelerator series, you will look at how you can find the right market for your brand using some fundamental principles of international market research.
Putting the hours in early here will pay dividends further down the line and set you on your path to export success.
- Look at how different markets respond to UK brands
- Understand how to research international markets for your business
- Find out where you can go for further support to help you make the right choices
Speakers
Kerry Stagg
Digital Content Lead, Department for Business, Innovation, Science and Trade
Kerry is Digital Content Lead for the Business Academy at the Department for Business, Innovation, Science and Trade, where she develops and delivers data-led digital content that helps UK businesses export and grow. She brings more than 30 years’ experience in market research, strategic planning, consumer insight and competitor intelligence across the public and private sectors. Before moving into her current role, Kerry led international market research support for SMEs and held senior insight and strategy positions in retail, including at Boots and Somerfield.
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