Video
Choosing the right social media platform for your audience
Chapters
- Introduction and the challenge of today’s social media landscape
- Where audiences really are: demographics, platform trends and relevance over reach
- Understanding personas and tailoring content by platform
- Case studies: platform‑specific content and why segmentation matters
- Hashtags, content calendars and posting frequency
- AI’s role in social media and the rise of co‑creation
- Being social: engagement, authenticity and what not to do
- Social listening, analytics and social commerce
Contents
Overview
- Duration
- 19:27
- Content
- Digital skills
Discover which social platforms can help you reach your target customers and support your business growth.
Description
Don’t know where to start with growing your presence on Social Media, what platform to prioritise, should you be posting across all of the platforms or just a few?
This webinar will give you hints, tips and advice on how you can use Social Media to boost your business and find more customers!
Diving into the platforms, their audiences and features to help you determine where your time is best spent - we’re all busy after all.
It is also essential to consider content strategy, after identifying your target audience and selecting appropriate platforms, determine the most effective types of content to share and focus on the metrics that truly reflect performance.
- Discover where your target audience is, and, and in turn, which social media platforms to prioritise
- How to build a content strategy that aligns with your business' goals
- Learn which metrics really matter - explore what success and growth looks like
Speakers
Nigel Barker
Digital Trade Adviser, Department for Business, Innovation, Science and Trade
Nigel is a former systems architect and digital adviser for the Department for Business and Trade. He has helped to support businesses across the UK and Europe improve their online presence for over 25 years by taking often complex technical problems and explaining them in a very down-to-earth way.
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