Online event
TikTok Shop Mastery! : Social Commerce as the New Retail!
Wednesday 25 March at 12:00PM
Already joined Business Academy? Sign in
A deep dive into TikTok Shop mechanics, creator commerce, and cross-border strategies to help brand owners unlock social commerce as their next retail channel.
What you’ll learn
- Understand how TikTok Shop works and how to leverage creator commerce to drive product sales at scale.
- Navigate compliance requirements, IP distribution risks, and cross-border fulfilment challenges on TikTok Shop.
- Build a practical strategy for launching or scaling on TikTok Shop, including paid tactics and virality forecasting.
Description
TikTok Shop is no longer just a trend; it’s reshaping how consumers discover and buy products. In this Masterclass, Jordan Abrahams (Infinity Blue Group) and Charlotte Anthony (TikTok Shop) will guide brand owners through the platform’s fast-evolving ecosystem. From creator commerce and high-velocity product formats to compliance, IP risks, and cross-border fulfilment, this session covers the full picture.
You’ll gain practical insight into paid strategies, virality forecasting, and what it takes to make TikTok Shop a scalable retail channel for your brand in the UK, US, and beyond.
Speakers
Jordan Abrahams
Creative Director, Infinity Blue Group
Fractional CMO with 15 years in digital growth, social commerce, and content storytelling. Has been working in the TikTok Shop space for 3 years, managing clients around the globe, from start-ups to global CPGs.
Charlotte Anthony
New Business Account Manager - TikTok Shop (Fashion), Infinity Blue
Specialist in acquiring and onboarding high-potential sellers and developing them into high-performing strategic partners. Since joining TikTok, Charlotte has achieved 400% of her first-quarter target, scaling multiple merchants to top-tier (T3) performance.