Online event
The EU AI Act: How smart businesses are turning new regulation into a competitive edge in Europe
Monday 30 March at 1:00PM
Already joined Business Academy? Sign in
Businesses that trade internationally are 35% more productive. The EU AI Act is your chance to become the partner European buyers trust first. Here is how.
What you’ll learn
- See where AI is already embedded in your business tools and understand why that puts you ahead of competitors who have not even started looking yet
- Get straight answers from both a business and legal perspective on the questions that actually matter: your responsibilities, your protections, and the new rules that mean your software vendors can no longer dodge accountability
- Leave with a clear, practical plan to become the kind of business that European partners actively want to work with, not one that gets caught out when the questions start
Description
European buyers are about to start asking new questions about how their suppliers use AI. The businesses that already have good answers will be the ones that win the work.
The EU AI Act is not just another compliance headache. It is a chance to get ahead. Businesses that understand the regulation now are building trust with European partners, strengthening their supply chain position, and opening doors that will close for those who leave it too late.
In this session, AI specialist Mary Kemp and technology lawyer Aiden Dunning from Cripps have a straight-talking conversation about what this means for your business. You will leave knowing exactly what to do, why it matters, and how to make it work in your favour.
Speakers
Mary Kemp
Co-Founder, AI Potential
Mary Kemp is Co-Founder of AI Potential, where she helps organisations adopt generative AI in a practical and responsible way. She specialises in turning complex regulatory requirements into clear steps that businesses can act on.
Mary regularly speaks at business events and public sector programmes, helping leaders understand where AI is already influencing their operations and how to prepare for the regulation that follows. Her work focuses on reducing risk, avoiding unnecessary cost, and giving organisations the clarity to move forward with confidence as AI becomes a core part of modern business.
Aiden Dunning
Partner - Commercial and Technology team, Cripps
Aiden Dunning is a partner in the Commercial and Technology team at Cripps. Cripps is a top 100 UK law firm and certified B Corporation with offices in London, Kent and Sussex focused on solving problems, championing ambitions and making a positive and lasting difference.
Cripps offers a full portfolio of legal services to both UK based and global companies.
Aiden provides practical and pragmatic advice having moved to Cripps after holding senior level leadership roles as General Counsel and Chief Operating Officer roles within US corporates, Private Equity and UK Plc organisations.