Online event
The EU AI Act and the hidden barriers that could slow your growth in Europe
Tuesday 17 February at 1:00PM
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If you want to grow in Europe, the EU AI Act could create unseen blockers inside the tools you already use. Learn how to remove them before they slow you down.
What you’ll learn
- Understand which of your existing systems use AI and why this places your business under the scope of the EU AI Act
- Learn what the legislation expects in practical terms and how to raise the level of AI literacy your teams need
- Know the simple actions that remove hidden blockers now and prevent delays, extra cost, or partner pushback later
Description
Many UK businesses want to grow their sales in Europe, but the EU AI Act introduces new expectations that can quietly create friction. Most companies are already using AI inside everyday tools such as CRM systems, customer service platforms, marketing automation, and analytics software. These hidden systems can quickly become compliance blockers that slow deals, trigger extra questions from partners, or cause delays at the worst moment.
This session gives you a clear plan to get ahead of those issues. You will learn how to identify the AI systems already in your business, understand what the Act requires, and take simple steps now that protect your future growth. If you want to avoid surprises and keep your path to Europe smooth, this is where to start.
Speakers
Mary Kemp
Co-Founder, AI Potential
Mary Kemp is Co-Founder of AI Potential, where she helps organisations adopt generative AI in a practical and responsible way. She specialises in turning complex regulatory requirements into clear steps that businesses can act on.
Mary regularly speaks at business events and public sector programmes, helping leaders understand where AI is already influencing their operations and how to prepare for the regulation that follows. Her work focuses on reducing risk, avoiding unnecessary cost, and giving organisations the clarity to move forward with confidence as AI becomes a core part of modern business.