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Scaling content: Building your AI content system

Wednesday 11 February at 1:00PM

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Learn how to scale AI content with structure, strategy, and seamless human-AI collaboration.

What you’ll learn

  • Design and implement a repeatable AI content system that integrates video, audio, and written materials into a cohesive workflow
  • Determine the optimal balance between AI automation and human expertise for different content types and business contexts
  • Create a realistic 30-60-90 day implementation roadmap with clear ownership, milestones, and success metrics for your organisation

Description

Transitioning from isolated AI projects to a scalable content system demands clear structure, robust processes, and organisational commitment.

This session guides you through building a repeatable AI content workflow that grows with your business.

Discover when to leverage AI versus human expertise, and how leading companies blend both for maximum impact.

You’ll gain insights into effective team structures, ownership of AI content capabilities, and strategies to sidestep common implementation pitfalls.

The AGX AI Growth Ecosystem will be demonstrated, showing how video, audio, and written content can be managed in one integrated system.

Attendees receive practical tools, including a content audit template, tool selection guide, and a 30-60-90 day rollout roadmap.

Speakers

Duncan Thomsen

British film editor, Al cinematographer and director, Self employed

Duncan Thomsen is a British film editor, AI cinematographer, and director known for blending history, technology, and storytelling into innovative visual work. An Emmy winner for The Ascent of Money, he has collaborated with the BBC, ITV, and PBS, bringing deep narrative expertise into the fast‑moving world of AI art.

A UK pioneer in using AI for Channel 4, CBS, and Amazon drama reconstructions, Duncan has expanded into film trailers, music videos, and commercials. His AI‑driven historical reimaginings—most notably the viral “AI Jesus Selfie” and his take on The Last Supper—have made him the most commercially published UK AI artist, with global coverage across online and mainstream media.

He has created AI artwork for major brands including Coca‑Cola and Minute Maid, demonstrating AI’s creative and commercial impact. His broader work as an editor and director has earned awards such as “Best Comedy” at the Los Angeles PFF and “Best in Festival” at the Heart of England FF.

Featured across international media and on Sky News, Duncan is a leading voice on AI and creativity, championing its transformative role in art, storytelling, and production.

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