Online event
Buying a franchise: What serious business owners need to know before they commit
Tuesday 21 April at 11:00AM
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Explore franchise ownership and get a realistic understanding of what you are committing to - financially, operationally, and personally.
What you’ll learn
- Understand how the franchise model works in practice, including typical fee structures, ongoing obligations, and the shared responsibilities between franchisor and franchisee.
- Assess franchise opportunities more objectively, recognising red flags, understanding why applications are declined, and distinguishing strong systems from strong marketing.
- Determine whether franchise ownership aligns with their goals, working style, and expectations, enabling them to make informed, commercially grounded decisions before committing.
Description
Buying a franchise can be a powerful way to start a business, but it is not a guaranteed shortcut to success. This session is designed for individuals considering franchise ownership who want a realistic understanding of what they are committing to - financially, operationally, and personally.
In this webinar, Julie Taylor, Franchise Strategist and Advisor, will demystify the franchise buying process and explain how franchising actually works behind the scenes. Topics include understanding franchise fees and ongoing costs, assessing franchise opportunities objectively, recognising red flags, and why many applications are declined — even from capable candidates.
Julie will also explore the type of people who tend to thrive in franchising, the level of discipline and follow-through required, and how to approach franchise selection with a commercial rather than emotional mindset. The session is educational, practical, and intentionally selective, helping attendees decide whether franchise ownership aligns with their goals, expectations, and working style. Attendees will receive a guide to support informed decision-making after the session.
Speakers
Julie Taylor
Director, Runo Franchising
Julie Taylor is a Franchise Strategist and Advisor and a Director of Runo Franchising, with over 26 years’ experience in the UK franchise arena. She has worked across a wide range of roles, including sales, business development, and franchise recruitment, supporting both national and international franchise brands.
Julie has extensive hands-on experience of the franchise lifecycle, from early-stage growth through to mature network development. She has also built a successful specialist business with her son focused on franchise resales, giving her practical insight into franchise exit planning, resale value, and long-term network sustainability.
Known for her clear, commercially grounded approach, Julie helps business owners and prospective franchisees make well-informed decisions about franchising. She is particularly focused on ensuring franchising is approached as a structured, disciplined growth strategy and a serious business partnership — not a shortcut to scale or self-employment.