Business Academy events

Get an overview of key GCC food and drink regulations and compliance essentials to reduce risk and prepare products for smoother market entry

Explore real founder journeys and the strategies behind their finance and growth.

Learn pivotal techniques to enhance your cross-border sales and scale your business internationally.

Considering setting up in the USA? Attending this event will equip you with essential insights to navigate the complexities of expanding your business to the US. Gain expert legal, tax, and accounting advice, along with crucial guidance on US immigration do’s and don’ts to ensure a smooth and successful expansion strategy.

Join us to explore the exciting opportunities to expand your business in the USA.

A walkthrough of how to edit draft and submitted applications in LITE, with a live demo, best‑practice guidance, and Q&A.

Learn how to approach exhibitions as a strategic business decision rather than a marketing tick-box.

Learn how exhibition success is driven by understanding attendee intent and designing engagement around people, not stand features.

A guide to understanding and adding consignees, third parties, and other intermediaries in LITE, with scenario examples, a live demo, and Q&A.

Learn how to measure what really matters at exhibitions and how to turn conversations into long-term business value.