This section isCase study
Hiring Musicians for Trade Events
Musicians hired to entertain delegates at a trade event
Event organisers increasingly recognise that entertainment plays a crucial role in creating the right atmosphere. Live music, in particular, can bridge cultural differences, energise networking sessions, and leave attendees with a lasting impression.
Organisers wanted to enhance the opening ceremony and evening networking reception with live entertainment. The challenge was to find musicians who could appeal to a culturally diverse audience and represent the event
Working with a specialist entertainment agency, the organisers hired a mix of live musicians: a jazz quartet for the welcome reception, providing a sophisticated yet relaxed atmosphere.
Cultural relevance matters: Hiring musicians with international appeal can reinforce inclusivity and broaden engagement.
Live music sets the tone, encourages conversation, and helps guests feel at ease.
The organisers credited the entertainment with boosting delegate satisfaction scores and helping the event stand out.