How Pubnub Scaled Globally: From Uncertainty to 7 Countries

Pubnub, a US-based company, was ready to expand globally but didn’t know where to start. Facing unclear pathways, delayed deployments, and difficulty recruiting international talent, they turned to Briars for help. Briars provided strategic guidance on setting up international operations, full support across multiple regions, and access to compliant global hiring solutions. With Briars’ expertise, Pubnub enabled 24/7 team operations across time zones. The result: seamless expansion into 7 countries, nearly 200 employees worldwide, significant international market growth, and streamlined access to global talent. Pubnub scaled rapidly while focusing on business growth instead of operational hurdles.