AIM Listed

Challenge

A newly listed AIM company recognised very quickly that they had been so focused on raising funds and setting up the operations that they lacked the sale and marketing leadership to deliver the business plan.

Business Risk

If the business did not gain traction and be seen to be doing so by its retail shareholders, it would quickly lose its following.

Outcome

A gigCMO Fractional CMO was engaged and implemented a sales and marketing programme that positioned the business as a thought leader and an innovation leader in the category. Selected investments were made in brand, product development, product certification and the development of compelling content with the business established as a European leader in the key segment it participates in.