Fusion Bags / Fusion Products Co Ltd

Company description

Fusion sells quality instrument bags and accessories to professional and travelling musicians around the world from our base in West Yorkshire, England. The idea of developing high quality, innovative gig bags for travelling musicians, was created by four friends around a dining room table in March 2008. The vision soon became reality. After carefully sourcing a factory and months of hard work designing and sampling our first range of bags, we launched Fusion at the Music China Show in Shanghai 2008. The show was a huge success and was followed by the popular NAMM Show in California and Musikmesse in Germany. These shows helped us create a network of international distributors who started selling our designer gig bags for guitars, brass, woodwind and keyboards around the world. More than just a gig bag! Right from the very start we had a vision to create the best gig bags on the market. These were designed with the musician in mind and to exceed expectations. We found that the best way to design an amazing product is to speak to the people who we wanted to create bags for. What are their needs, wants and challenges? Co-founder and designer Amanda Wheatley’s own experience as a gigging trumpet player, along with her creativity and drive for innovation and perfection, helped bring her designs to life. Our collaboration with so many other musicians’ experiences of touring the world or simply commuting to work with their instrument helped us create our incredible collection of cases. This included bagpipes to saxophones, guitar and cymbal bags and the much loved ukulele gig bags. To create gig bags that are lightweight and comfortable enough for travelling the world, whilst still offering the best level of protection and space for any serious pro, is what we strive to achieve and of course they also need to look good.