Optimising Sales via Greater Supply Chain Visibility

In this case, Transalis implemented a solution that harnessed a wider set of EDI messages. This included sales and stock reporting. The sales data was automatically processed and communicated between the dropship vendors and the client’s own internal business systems. This gave both the client and the vendor a complete and near-immediate overview of the availability of products

Ultimately, the inability to fulfil orders leads to customers switching to other retailers. This is far more significant in terms of the impact on brand value and customer loyalty beyond lost revenue.